The goal of the project is to develop a self-paced asynchronous, formal and blended learning program for the public which can be used by anyone, including federal, state, and local agency communicators, their partners, and anyone else who has responsibility for external communications, including message

development, communications planning, writing and editing, working with the news media, the use of digital and audiovisual media, intellectual property, branding and graphic identity, all regarding public communications.