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WIC Educational Materials Development for Updates to the Loving Support Makes Breastfeeding Work Campaign
The Food and Nutrition Service (FNS) will fund a competitive cooperative agreement award of up to $2 million in Fiscal Year 2014 to a qualified applicant to update the existing USDA breastfeeding promotion campaign, Loving Support Makes Breastfeeding Work (Loving Support).
This award is contingent
upon the availability of funds.
FNS may fund this project, in whole or in part, without further competition, in this or subsequent funding years.FNS expects the campaign update to be based on a comprehensive social marketing plan with an emphasis on formative research, appropriately framed educational messages, innovative campaign strategies, and updated promotional materials.
These updates should use the original findings of the initial campaign as a basis but be reflective of the current needs and perspectives of the target audience.
This award is contingent
upon the availability of funds.
FNS may fund this project, in whole or in part, without further competition, in this or subsequent funding years.FNS expects the campaign update to be based on a comprehensive social marketing plan with an emphasis on formative research, appropriately framed educational messages, innovative campaign strategies, and updated promotional materials.
These updates should use the original findings of the initial campaign as a basis but be reflective of the current needs and perspectives of the target audience.
Related Programs
Special Supplemental Nutrition Program for Women, Infants, and Children
Department of AgricultureWho's Eligible
Obtain Full Opportunity Text:
Please see the link above for the solicitation
Additional Information of Eligibility:
Not Available
Full Opportunity Web Address:
http://www.fns.usda.gov/sites/default/files/wic/RFA-Loving-Support.pdf
Contact:
Gregory WaltonGrants Officer
Agency Email Description:
Grant Officer e-mail address
Agency Email:
greg.walton@fns.usda.gov
Date Posted:
2014-06-12
Application Due Date:
2014-07-21
Archive Date:
2014-08-20
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