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According to the Community Council for Australia (CCA), impact investing's full potential is not being realised. The result is found in a report by the CCA, titled "Impact Investing: making it happen," in partnership with firms, such as PwC Australia, Koda Capital, NAB and Social Ventures Australia.

The report indicates that Australia's impact investment market will be more than $35 billion in the next five years, which is at least double how much money is donated to charities annually.

The report calls for charities to be more engaged in investing and to enlist the help of investing intermediaries.

Impact Investing Australia has also previously called for the government to act quickly to scale up the market.

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