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Dr. Jerry Davis, Associate Dean for Business Impact, Michigan Ross School of Business, sits down with Jon Mertz of Activate World, where Mertz shares the transcript of the Activate World podcast.

Davis introduces his research, titled 'Social activism showing up in social entrepreneurship'. His research is concerned with the effects of finance on society, changes in the corporate economy, and new forms of organization.

Through the podcast, Davis gives a snapshot of his background and focus area as it relates to business and social entrepreneurship.

Davis also shares his perspective on some of the underlying forces that drive social change towards more CEO and employee activism.

Davis also explains in the podcast how there is a generational shift happening that is making these types of activists demands on companies more prevalent.

Overall, Davis discusses how social activism and social entrepreneurship fit within a company, the greenwashing approach versus the real change approach, predictions on how you see CEO and employee activism, and changes he had seen in student conversations through the years.

The conversation continues at the Activate World LinkedIn group.

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