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New research has revealed that Environmental, Social and Governance (ESG) investing could be the secret ingredient to tempting Baby Boomers into engaging with their superannuation.

The research found that 44% of Baby Boomers aged 55-74 and 36% of Gen X aged 39-54 believe that their superannuation fund should offer a responsible investment option.

It also found that there was considerable interest in impact investing across the demographics, with 41% of Baby Boomers, 44% of Gen X and 56% of Gen Y respondents keen to explore impact-related ESG investing options.

The research also found that the majority of respondents agreed they would pay closer attention to their superannuation accounts if their provider reported on the environmental and social impacts of their investments.

The research was conducted by the global asset management firm, Franklin Templeton.

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