How to Get Better at Picking Creative Ideas

credit: c/o whotv

Justin M. Berg, assistant professor at Stanford University Graduate School of Business, investigates an understudied part of the creative process in a new paper that appears in Organizational Behavior and Human Decision Processes.

Berg conducted five experiments in which participants tackled creative projects, like devising an innovative piece of fitness equipment or a mechanism to keep people from falling asleep in self-driving cars.

He tested how well people were able to assess the potential creativity of their ideas. Berg found when participants spent only a little time developing their ideas, their predicted rankings remained correct. When they spent more time fleshing out their ideas, the idea they thought was their second best actually finished the highest in creativity.

Researchers also asked independent raters to judge how abstract each idea was. Berg found that the ideas initially ranked second in terms of creativity were also more abstract than the ideas ranked first.

Taking cue from the study, Berg offers simple takeaways when developing new ideas when opting for initial ideas that are more concrete, developing two rather than one idea to maturity, and not sharing a more abstract idea unless there is certainty in it.

Read the Entire Article


Recent Grant News Headlines

Up to the minute current grant news from foundations and the federal government from around the Web.





Here are the star companies that have succeeded in their corporate social responsibility (CSR) programs. The companies were gathered by Civic 50, a national initiative to survey and rank S&P 500 corporations on how they engage with the communities they serve and utilize best practices in their corporate cultures.




Nonprofit Jobs in South Carolina

  Program Director Jobs
  Executive Director Jobs
  Social Services Jobs
  Executive Director Jobs
  Substance Abuse Jobs





More Federal Domestic Assistance Programs


Promoting Safe and Stable Families | Overseas Refugee Assistance Programs for Africa | ROTC Language and Culture Training Grants | Chesapeake Bay Watershed Program | Fisheries Disaster Relief |  Site Style by YAML | Grants.gov | Grants | Grants News | Sitemap | Privacy Policy


Edited by: Michael Saunders

© 2004-2024 Copyright Michael Saunders