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Rixys Alfonso, a spokeswoman giving a greater voice to the Hispanic community, writes how this is the right time to integrate a corporate social responsibility (CSR) strategy in any business climate.

Alfonso shares her experiences while working in the non-profit sector for many years, where she founded CauseMo Marketing, a boutique communications firm, and her passion and commitment to CSR emerged from a very personal struggle and family crisis centered around my eldest son.

Alfonso provides five tips for incorporating a CSR strategy

1. Develop a CSR Program from the inside out
   
2. Adopt the tactics that work for the company
   
3. Establish Community Partnerships
   
4. Decide how to promote a CSR Program
   
5. Sustain the Program
   

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