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Rixys Alfonso, a spokeswoman giving a greater voice to the Hispanic community, writes how this is the right time to integrate a corporate social responsibility (CSR) strategy in any business climate.
Alfonso shares her experiences while working in the non-profit sector for many years, where she founded CauseMo Marketing, a boutique communications firm, and her passion and commitment to CSR emerged from a very personal struggle and family crisis centered around my eldest son.
Alfonso provides five tips for incorporating a CSR strategy
- Develop a CSR Program from the inside out
- Adopt the tactics that work for the company
- Establish Community Partnerships
- Decide how to promote a CSR Program
- Sustain the Program
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Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.
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