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Ashley Lipman, an award-winning writer, provides tips and strategies nonprofits could take to get more donors and build their brand.

Lipman explores three strategies to help maximize marketing effectiveness for the long term. She recommends considering these tactics to see if they apply to your present situation.

The three strategies include:

1. Be sure you're technologically savvy
   
2. Maximize available networking assets
   
3. Conserve resources wherever possible - including time
   

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