Distracted Driving and Walking Among Hispanic Youth

MISSION The mission of the National Highway Traffic Safety Administration (NHTSA), an operating administration of the Department of Transportation (DOT), is to save lives, prevent injuries and reduce economic costs due to road traffic crashes, through education, research, safety standards and enforcement



To accomplish this, NHTSA awards grants to state and local governments, not-for-profit organizations, and other entities in support of motor vehicles and road traffic safety initiatives.PURPOSE The purpose of this project is to demonstrate countermeasures to distracted driving and walking by Hispanic youth.

The demonstration project seeks to develop a student led, community approach towards reducing distracted driving and walking by building awareness within the teen community to the harm of such risky traffic safety behaviors.

The project seeks to develop and demonstrate effective countermeasures that, if successful, could be adopted by States and communities to reduce distracted driving and walking among Hispanic youth.

BACKGROUND Distracted driving is a serious traffic safety problem in the United States.

In 2019, there were 3,142 people killed and an estimated additional 424,000 people injured in motor vehicle crashes involving distracted drivers.

Recent data shows that distracted driving also impacts pedestrians and other nonoccupants.

In 2021, 566 pedestrians and nonoccupants (bicyclists and others) were killed by distracted drivers (NHTSA, April 2021).

Distracted driving affects young people (15-20 years old) disproportionately.

Young drivers accounted for 8. 5 percent of all drivers involved in fatal crashes in 202 0. However, young drivers were only 5. 1 percent of all licensed drivers in 2020 (NHTSA, 2022).Additionally, according to the National Safety Council (2017), pedestrian incidents are also increasing, with nearly 6,000 pedestrian fatalities in 201 7. Distracted walking occurs when someone travels on foot without paying attention to their surroundings (Burke, 2018).

Additional research conducted by Safe Kids Worldwide, estimates that approximately 17% of middle school students and 27% of high school students cross the street while distracted by a technological device (Safe Kids Worldwide, 2016).

This distracted walking problem is primarily caused by youth cell phone use, with 44% of youth wearing headphones, 31% texting, 18% talking on the phone, and 7% doing a combination of the three (Mackey, 2016).

In 2020, NHTSA found that sixteen percent of the children 14 and younger killed in traffic crashes were pedestrians (NHTSA, 2022).According to an AT&T, It Can Wait research survey (2016), U. S. Hispanics are more likely to drive distracted while using a smartphone when compared to the general population.

AT&T found that 83% of Hispanics admit to using their smartphones behind the wheel, as compared to 71% of all American drivers.

Half of the Latinos surveyed admitted to using their smartphones to communicate through social media while driving.

Survey results found that more than 28% of Latinos snap selfies or take photos while driving and nearly 7 in 10 text behind the wheel while driving.

While data related to Hispanic youth distracted driving and walking is not currently available, the increased prevalence of these unsafe behaviors among Hispanics suggests NHTSA develop programs that focus on distracted driving and walking among Hispanics.
Agency: Department of Transportation

Office: National Highway Traffic Safety Administration

Estimated Funding: $320,983

Who's Eligible

Obtain Full Opportunity Text:

Additional Information of Eligibility:
Additional Information on Eligibility: This NOFO is limited to organizations that demonstrate that they have the capacity, internal structures, technical ability, necessary qualified staff and subcontractors capable of meeting all of the responsibilities of administering, coordinating, and implementing the activities of this NOFO.

The Cooperative Agreement may include the use of sub-contractors and the Recipient shall be responsible for recruiting and securing the assistance and support of organizations or individuals capable of meeting the activities outlined in the NOFO.

Only those organizations and/or sub-contractors capable of fulfilling the criteria listed within this NOFO to include the management of all logistical and day-to-day operations will be considered for an award.

To be eligible to participate in the Cooperative Agreement, Recipients must meet all of the following requirements:• Have personnel with the education, experience, and expertise required to successfully meet the activities of the Cooperative Agreement.

Demonstrating familiarity and understanding of the topics identified in the activities for the Cooperative Agreement;• Can demonstrate that the organization has sufficient professional and/or corporate organizational experience, structures, and capacity to meet the activities for the Cooperative Agreement.

Interested applicants are advised that no fee or profit will be allowed.

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