Promoting Media Literacy

The U. S. Embassy Berlin, Public Affairs Section (PAS) is pleased to announce an open competition for grants through this Notice of Funding Opportunity (NOFO).

The projects to be funded will deploy cutting-edge approaches to foster increased media literacy with participating audiences.This NOFO

outlines PAS’s funding priorities, strategic focus, and the procedures for submitting requests for funding.

Please carefully follow all instructions below.

Pending the availability of funds, it is U. S. Embassy Berlin’s intent to award grants for the successful proposals for an estimated amount capped at $30,000 over the course of one year or less, depending upon the successful completion of goals.


Program DescriptionWith this funding, the Embassy hopes to support innovative approaches to cultivate critical information consumers, who are equipped with the background and strategies necessary to navigate today’s highly differentiated media environment.

Eligible projects should address some or all of the following:
(1) media production and issues of credibility, (2) messages and their intended effects, and (3) issues of representation.

Through their participation in the trainings, project participants should be empowered to consciously assess media claims and media producer credibility, evaluate how media may influence attitudes and feelings, and engage in considerate media creation and dissemination.

The successful applicant (from hereon implementer) will be tasked to select appropriate venues and target audiences, conduct outreach and recruit participants, and develop and implement session curricula.

The implementer should also include designated measurement and evaluation procedures in their project design so the Embassy can assess project effectiveness.

There are no specific requirements for format, audience, session structure, specific materials to be distributed, or issues to be addressed.

Innovative approaches are encouraged.

Methodologically, implementers should utilize technology and state-of-the-art educational methods in conducting immersive and effective sessions.The implementer should engage in these activities strategically and with a clear and concise theory of change in mind.

The Embassy will give special consideration to applicants demonstrating a clear effort to identify particularly worthwhile audiences and sites for trainings.

Likewise, sustainable project designs seeking to maximize project impact beyond the period of performance are highly appreciated.

2. Program Objectives Media Literacy TrainingThe program primarily seeks to equip project participants with the background and strategies necessary to navigate an increasingly complex information environment.After participating in the project, participants will be able to critically reflect and assess:credibility and intentions of a medium’s originatorthemes, codes, and rhetorical strategies in messages and media as well as their effectscontentious issues of representation inherent in mass- and social mediathe responsibility of their behavior in the media environment as producers or disseminators of messagesGenerate Insights and Measure SuccessThe Embassy expects the project to produce actionable insights on the demographics and attitudinal profiles of participants as well as data about the project’s effectiveness.

3. Participants and Audiences The applicant may define audiences for the proposed project based on a sound theory of change.

4. Implementer Responsibilities The implementer will:design engaging media literacy curricula for the target audiencerecruit participants and organize appropriate venuesmeasure and evaluate project effectivenessPlease refer to the full Notice of Funding Opportunity in the attachments.
Related Programs

Public Diplomacy Programs

Department of State

Agency: Department of State

Office: U.S. Mission to Germany

Estimated Funding: $30,000

Obtain Full Opportunity Text:
Full Announcement

Additional Information of Eligibility:
Social welfare projects;Paying to complete activities begun with other funds (however, new activities that build from lessons learned as the result of an earlier project are acceptable); Activities that appear partisan or that support individual or party electoral campaigns; Exchange programs One-time events, such as stand-alone conferences and one-off round tables (however, a series of workshops within a larger programmatic concept is acceptable); Medical research and clinical studies; Cultural presentations, cultural research, cultural clubs, or festivals, etc.

Full Opportunity Web Address:


Agency Email Description:
Stefan Koehler

Agency Email:

Date Posted:

Application Due Date:

Archive Date:

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