`The Administration for Children and Families (ACF), Office of Child Support Enforcement (OCSE) forecasts a two-year grant program to collect and analyze data on how digital marketing may help the child support program more effectively reach and serve families.
The program will test digital marketing
approaches and partnerships to:
Conduct outreach to families that could benefit from child support services; and Create or improve two-way digital communication and engagement with parents.
Grantees will design at least three time-bound digital marketing interventions during the two-year project period.
Examples of interventions may include, but are not limited to, launching a digital media campaign, testing specific approaches to Search engine optimization, or communicating through a new digital medium.
Grantees will evaluate projects by pulling data analytics from the digital marketing tools used in the campaigns, both during and after each intervention.
The evaluation of each intervention will use child support administrative data to analyze potential relationships between the analytics and child support data.
Findings will be used to modify future interventions throughout the Learn, Innovate, Improve method.