U.S. Embassy Singapore - Annual Program Statement


PROGRAM DESCRIPTION The Public Affairs Section of the U. S. Embassy in Singapore announces an open competition for local partners to curate, develop, and produce a virtual photo exhibition celebrating 55 years of diplomatic relations between the United States and Singapore.

In 2021,

U. S. Embassy Singapore will commemorate the 55th anniversary of U.S.-Singapore diplomatic ties with a series of USSG55 programs.

Produced as part of a year-long USSG55 campaign, the USSG55 virtual photo exhibition will showcase the shared history of the United States and Singapore through photos and stories that promote understanding and appreciation of the United States and Singapore’s historic diplomatic relations and shared future.

The virtual exhibition will be launched by October 2021 and will be available for free public access.

U. S. Embassy Singapore will provide funds to support costs of curating, designing, and producing the virtual photo exhibition, facilitating public outreach efforts, and marketing and promotion support.

Partnerships will leverage a shared interest to promote close connections between the United States and Singapore and engage the public in activities that strengthen ties between the two countries.

1. Priority Region:
Singapore 2. Program Objective:
To curate, develop, and produce the USSG55 virtual photo exhibition to showcase the United States and Singapore’s shared history.

3. Participants and Audiences:
The virtual photo exhibition will engage public members that include Singaporeans, Americans, and other communities who are interested to learn more about U.S-Singapore relations.

4. Elements of the Program Proposal:
Proposals should outline how the partner organization will:
(A) Provide curation and design of the virtual photo exhibition; (B) Provide project management including administrative, logistical, and technical support to develop and produce the virtual photo exhibition; (C) Plan and facilitate public outreach efforts.

Proposals should outline how U. S. government funding will be utilized to achieve these goals, in addition to any cost-share to be provided by the partner organization.

Cost sharing is not a requirement.

Proposals should outline how the recipient will utilize U. S. government funds and cost-sharing to provide a robust set of services.

Please refer to the following example scope of work to develop the proposal.

Applicants are welcome to propose a different scope of work with the understanding that awarded funds will be commensurate with services provided:
● (A) Curate the content of the virtual photo exhibition after conducting research and consultation with the Embassy.

Present the photos through a compelling narrative and engaging storytelling that focus on themes covering U.S.-Singapore diplomatic relations, official visits, partnerships, businesses, and cultural exchanges.

Source photos (some to be provided by the Embassy, who owns the rights for use), ensure the selected photos are of high quality, and obtain all necessary intellectual property and copyrights for reproducing the photos.

Prepare and finalize the copywriting for the text/scripts of the exhibition, displays, and presentations that are suitable and easily understood by the target audience.

Multimedia files including photos, audio, and video files should be integrated into the photo exhibition.

The content should cover these thematic priorities:
The United States and Singapore’s shared history that has built a strong foundation for a secure, prosperous, and innovative shared future The United States and Singapore’s enduring connections that bring strength and stability to the United States, Singapore, and the Indo-Pacific region The indispensable partnership between the United States and Singapore ● (A) Provide a domain and server hosting for two years.

The website can be a microsite with the capability to be connected to the Embassy’s website.

Facilitate transfer of website management to the Embassy after two years.

The website must be compatible with commonly-used web browsers and come with a downloadable version, e.g.

offline viewing version.

The website must support presentation of multimedia files including photos, audio, and video files.

● (A) Provide a creative, functional, and responsive design for the website.

Design should be responsive to scale and support all resolutions from desktop to mobile.

The user journey and navigation of the website should be intuitive and optimized, with emphasis on usability, readability, and interactivity.

User experience design (UX) and user interface design (UI) should enhance the user journey and facilitate online interaction with the photos.

The photos and videos exhibited on the website should be optimized with short loading time (less than five seconds).

The design and website should provide accessibility functions where possible.

●(B) Appoint a project management team that will curate, design, and produce the virtual photo exhibition in a cohesive manner on time and within budget.

Ensure the team members have relevant experience in art, curation, exhibition design, web design, technical support, education, media and public outreach, international project management, and/or events and programming.

Manage the program schedule, costs, manpower, maintenance, and security.

●(B) Provide system maintenance and technical support.

Provide a minimum of one year warranty period for maintenance against bugs and glitches after the website is published.

The website should be equipped with strong security features to safeguard the content and prevent unauthorized access.

Ensure personal data protection if any personal data is collected via the website.

●(B) Coordinate with all relevant partners for the administrative, logistical, and technical arrangements.

Secure and work with partners as needed for the implementation of the exhibition such as web designers, technical experts, media, and production companies, if applicable.

●(C) Propose a public engagement and outreach plan to engage and educate the public, especially diverse audiences (e.g.

schools, youth, and communities with connections and interest in U.S.-Singapore relations), and broaden the exposure of the virtual photo exhibition.

Propose a minimum of three target groups (preferably youth and communities with connections and interest in U.S.-Singapore relations) who will participate in online activities that guide them through the virtual exhibition, and develop customized content and resources for them to interact with the virtual exhibition.

The plan should demonstrate online public outreach efforts and effective media and outreach strategies.

●(C) Set up web analytics system, Google analytics and tracking capabilities, and Search Engine Optimization (SEO).

Ensure the website is fully optimized and visitor numbers and feedback can be monitored.

Submit a report about the outcomes of the exhibition, including quantitative and qualitative data about the number and profile of visitors.


FEDERAL AWARD INFORMATION Length of performance period:
12 months Number of awards anticipated:
One Award amounts:
Awards may range from a minimum of $5,000 USD to a maximum of $30,000 USD Total available funding:
Up to $30,000 USD of FY 2021 public diplomacy program funds are available.

There is potential for more funds to be made available if the budget is commensurate with the project goals, pending approvals and availability of funds.

Anticipated program start date (of program planning):
July 1, 202 1. This notice is subject to availability of funding.

Funding Instrument Type:
Cooperative agreement.

Cooperative agreements are different from grants in that bureau/embassy staff are more actively involved in the project implementation.

Working closely with the Embassy, the recipient shall develop a robust reporting system, a schedule of program events, and clear division of roles and responsibilities.

Regular, transparent communications via email, phone and video conference calls, and face-to-face meetings (as appropriate) throughout the period of performance are critical to the success of this cooperative agreement.

All major elements of the program and its content require advance approval by U. S. Embassy Singapore, including, but not limited to:
● Selection of photos, content development, and design of the virtual photo exhibition; ● Selection of domain, server hosting, and other technical specifications; ● Design and facilitation of public outreach efforts and activities; ● Design and content of all collaterals, marketing, publicity, and media products; and ● Selection of any sub-awardees or other partner organizations or collaborators.

U. S. Embassy Singapore may require revisions to any aspect of the program not previously approved.

The Embassy also reserves the right to require changes to previously agreed-upon elements of the program due to circumstances beyond our control.

Sufficient time shall be allowed for the approval process.

Program Performance Period:
One year, to begin approximately July 1, 2021 and conclude July 1, 2022, with the possibility for future awards pending successful performance and availability of future funding.


ELIGILIBITY INFORMATION U. S. and local organizations with significant experience in art, curation, exhibition design, web design, technical support, education, media and public outreach, international project management, and/or events and programming are invited to submit a proposal.

Submissions by individuals will also be considered if experience and circumstances assure capability to implement the programs.

Eligible Applicants:
U. S. Embassy Singapore welcomes applications from:
● U.S.-based, Singapore-based, and foreign non-profit organizations/non-governmental organizations (NGOs); ● U.S., Singapore, and foreign private, public, or state institutions of higher education; and ● Individuals.

For-profit entities are not eligible to apply.

The applicant organization must have a curator assigned to design the exhibition.

Independent curators wishing to submit a proposal are welcome.

Successful U.S.-based applicants will demonstrate strong linkages with a Singapore-based partner organization.

Cost Sharing or Matching:
Cost-sharing components, including partnerships with other organizations, must be pre-approved by U. S. Embassy Singapore.

Past experience has shown that the overall cost of developing a photo exhibition of this scale is considerably higher than actual U. S. Embassy Singapore funding that can be provided.

The applicant may need to contribute cost-sharing from their own organizational resources or other partnership in order to curate, develop, and produce the photo exhibition, and provide the required education and public programming.

Other Eligibility Requirements:
Awards can only be issued to organizations that are registered in SAM.gov.

Detailed instructions and tips on the registration process can be found here.

Grants to individuals do not require SAM.gov registration but the individual will undergo a background check if selected to receive an Award.


APPLICATION AND SUBMISSION INFORMATION-Refer to our website for more information.

Mandatory Forms – In addition to the proposal and budget, applicants must submit the following mandatory application forms including:
● SF-424 (Application for Federal Assistance – organizations) ● SF-424A (Budget Information for Non-Construction Programs) ● SF-424B (Assurances for Non-Construction Programs) ** Note:
form templates can be downloaded here.

Faxed, couriered, or hardcopy documents will not be accepted.

Reasonable accommodations may, in appropriate circumstances, be provided to applicants with disabilities or for security reasons.

Email SingaporePASCultural@state.gov if you want to inquire about accommodations.


APPLICATION REVIEW INFORMATION-Refer to our website for more information F.

FEDERAL AWARD ADMINISTRATION INFORMATION-Refer to our website for more information G.

FEDERAL AWARDING AGENCY CONTACTS If you have any questions about the application process, please contact:
Related Programs

Public Diplomacy Programs

Department of State

Agency: Department of State

Office: U.S. Mission to Singapore

Estimated Funding: $30,000

Obtain Full Opportunity Text:
U.S. Embassy Singapore

Additional Information of Eligibility:
Registered not-for-profit organizations, including think tanks and civil society/non-governmental organizations

Full Opportunity Web Address:


Agency Email Description:

Agency Email:

Date Posted:

Application Due Date:

Archive Date:

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