Farmers Market Promotion Program

FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products.

The program focuses on:• Supporting and promoting domestic direct producer-to-consumer (including


direct producer-to- retail, direct producer-to-restaurant and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales;• Encouraging the development of value-added agricultural products;• Developing marketing strategies for producers of local food and value-added products;• Facilitating regional food chain coordination and mid-tier value chain development;• Promoting new business opportunities and marketing strategies to reduce on-farm food waste; • Responding to changing technology needs in direct producer-to-consumer marketing; and• Covering expenses related to costs incurred in obtaining food safety certification andimprovements to food safety practices and equipment.Projects that aim to address COVID-19 impacts through these activities are welcome.
Agency: Department of Agriculture

Office: Agricultural Marketing Service

Estimated Funding: $38,450,000

Obtain Full Opportunity Text:
Farmers Market Promotion Program

Additional Information of Eligibility:
See section 3.2 of the Request for Applications (RFA) and see section 3.3 of the RFA.All applicants must be domestic entities owned, operated, and located within the 50 United States, the District of Columbia, the Commonwealth of Puerto Rico, the United States Virgin Islands, Guam, American Samoa, and the Commonwealth of the Northern Mariana Islands, or Tribal Governments.

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