Fundraising Planning - A Vital Key to Nonprofit Success

 by: Ken Goldstein

As a professional grant writer and consultant, I am often amazed at how few nonprofit organizations actually have a fund development plan beyond a vague idea of applying for a few grants and sending out an annual appeal letter.

Recognizing that lack of planning, I am not amazed at how often these same organizations have rounds of emergency budget cuts when they realize that they have no assured streams of income.

Very typical is the agency that has received a large grant to run their programs for one year. Then, in the tenth month of the grant period, comes the realization that they have no idea how they will fund the next year's programs. With less than two months of money left in the bank they go into emergency fundraising mode.

Their first impulse is to start applying for another large grant. But at most foundations, the process - from letter of inquiry to proposal to acceptance - typically takes at least three months, and often six to eight months.

Their next idea is to turn to their individual donors with a panicked letter that essentially says, "Send us money now or we might go out of business." That, of course, is the least effective fundraising letter you can write. Donors want to invest in your successes, not bail out your failures.

So, how do they avoid these situations? The answer is to plan.

Through the planning process, you will achieve the following:

* Limit crisis fundraising: This, as the example above illustrates, is our primary reason for creating a fund development plan, but there are others as well...

* Diversity builds in flexibility: Changes in other sectors of the economy can have a major impact on nonprofit funding. A cut in the state budget can be passed down as fewer contracts for local service organizations. The dot-com bust of a few years back cut foundation endowments, reducing the funds they had available to grant. Agencies that had become comfortable relying on one or two sources of funding found themselves struggling to survive these changes. Those with plans and diversified funding bases had the flexibility to adapt and survive.

* Planning for diversity brings in more opportunities: Through the planning process you come to identify funding opportunities you never knew existed. Further, when you stop having to scramble to pay next month's bills, you will be able to devote more time to developing new sources of income for your agency.   (continued...)

Fundraising Planning - A Vital Key to Nonprofit Success
  Page 2

About The Author Ken Goldstein is a grant writer and consultant working and living in Silicon Valley. Since 1989 he has been an executive director, a board member, volunteer, and consultant to nonprofits. His education includes a BA in Politics from UC Santa Cruz and a Master of Public Policy and Administration from CSU Sacramento. Goldstein Consulting can be found at http://www.goldsteinconsulting.com. Ken is also the author of "Introduction to Fund Development Planning" - Please see http://www.fundraisingplanbook.com for more information. (c) 2006 by Ken Goldstein, all rights reserved. You may re-print or re-post this article only complete and un-edited, and including the author information, active web links, and copyright notice.

Additional Government Grants Resources

2012 San Francisco Bay Area Water Quality Improvement Fund
Since the year 2008, EPA has been running the San Francisco Bay Water Quality Improvement Fund Program wherein they administer funds through competitive grant programs in order to encourage and promote the protection and restoration of the San Francisco Bay Watersheds.

---

Special Research Grants Program - Pest Management Alternatives
The National Institute of Food and Agriculture has recently established the Special Research Grants Program - Pest Management Alternatives in an attempt to provide support for the development and implementation of integrated pest management practices, tactics and systems for specific pest problems while at simultaneously reducing human and environmental risks.

---

All Children Reading Competition Program
The USAID and AusAID has constituted the development of the All Children Reading Competition Program, wherein they seek to discover life-changing innovations that will potentially improve the reading skills and low literacy levels among primary grade children.

---

HIV Innovations for Improved Patient Outcomes for Priority Populations Program
The United States Agency for International Development in South Africa has recently established the HIV Innovations for Improved Patient Outcomes for Priority Populations Program wherein it intends to solicit applications coming from local organizations which are interested in heading the implementation of a five-year plan centered on the program in focus.

---

Disaster Relief Loans from GovLoans
GovLoans is a website created by the United States Federal Government that is designed to serve as the public's gateway to loan program information. One of the several kinds of loans that are featured in the GovLoans website are Disaster Relief loans.

---

Capacity Building Assistance to Improve Health in Tribal Populations Program
In keeping with all its existing programs and objectives, the Centers for Disease Control and Prevention has recently established a funding opportunity to promote the Capacity Building Assistance to Improve Health in Tribal Populations Program.

---

Keystone Government Loan Program for Homebuyers in Pennsylvania
The Pennsylvania Housing Finance Agency has been running the Keystone Government Loan Program in which it intends to provide first mortgage financing on loans that are insured by the Federal Housing Administration, the Rural Development, and the Department of the Veterans' Affairs.

---