Farmers" Market Promotion Program

To increase domestic consumption of agricultural commodities assisting in the improvement and expansion of domestic farmers markets, roadside stands, community-supported agriculture programs, and other direct producer-to-consumer market opportunities; and develop, or aid in the development of, new farmers
markets, roadside stands, community-supported agriculture programs, and other direct producer-to-consumer infrastructures.

Agency - Department of Agriculture

Established in 1862, the Department of Agriculture serves all Americans through anti-hunger efforts, stewardship of nearly 200 million acres of national forest and rangelands, and through product safety and conservation efforts. The USDA opens markets for American farmers and ranchers and provides food for needy people around the world.

Selected Recipients for this Program

RecipientAmount Start DateEnd Date
Western Kentucky University $ 481,331   2018-09-302021-09-29
Regents Of The University Of California, The $ 495,186   2018-09-302021-09-29
Ecology Center $ 456,404   2017-09-302020-09-29
Mississippi Delta Council For Farm Workers Opportunities Inc $ 485,578   2017-09-302020-09-29
Appalachian Resource Conservation & Development Council $ 496,864   2017-09-302020-09-29
Florida Certified Organic Growers & Consumers, Inc. $ 468,425   2017-09-302020-09-29
Hoosier Farmers Market Association, Inc. $ 494,395   2017-09-302020-09-29
Washington State Farmers' Market Association $ 495,880   2017-09-302020-09-29
Communities Unlimited, Inc. $ 492,858   2017-09-302020-09-29
Tilth Alliance $ 482,738   2017-09-302020-09-29

Program Accomplishments

Fiscal Year 2012: In 2012, provided grants to organizations in 39 States, the District of Columbia, and Puerto Rico for initiatives that bolster the connection between agricultural producers and consumers, improve access to healthy food, and strengthen local economies. Fiscal Year 2013: No Current Data Available Fiscal Year 2014: No Current Data Available

Uses and Use Restrictions

Projects must improve and expand, or assist in the improvement and expansion of, domestic farmers markets, roadside stands, community-supported agriculture programs, and other direct producer-to-consumer market opportunities through innovative approaches to market operations and management, improving access to relevant marketing and financial information, and consumer-based education and market access.

Eligible entities must apply for FMPP funds on behalf of direct marketing operations that include two or more farmers/farm vendors who produce and sell their own products through a common distribution channel.

Use of funds are based on documented needs, excluding, however, routine operational expenses such as management salaries or other salaries associated with normal operation of farm markets/marketing entities, utility bills, and insurance premiums.

FMPP grant funds cannot be used to pay for acquisition, repair, rehabilitation, or construction of a building or facility; acquisition of land; political or lobbying activities; or any activities prohibited by 7 CFR parts 3015 and 3019.

Additional detail and justification must be provided for any purchase that is expected to exceed $5,000.

Eligibility Requirements

Applicant Eligibility

Agricultural cooperatives, local governments, nonprofit corporations, public benefit corporations, economic development corporations, regional farmers market authorities, and Tribal governments.

Projects must be located within the 50 States or the District of Columbia.

Beneficiary Eligibility

Direct marketing operations that include two or more farm vendors who produce and sell their own products through a common marketing channel, and consumers.


Applicants must provide documentation as to how they meet the definition of an eligible entity. This program is excluded from coverage under OMB Circular No. A-87.

Aplication and Award Process

Preapplication Coordination

Preapplication coordination is required.

Environmental impact information is not required for this program.

This program is eligible for coverage under E.O.

12372, "Intergovernmental Review of Federal Programs." An applicant should consult the office or official designated as the single point of contact in his or her State for more information on the process the State requires to be followed in applying for assistance, if the State has selected the program for review.

Application Procedures

This program is excluded from coverage under OMB Circular No. A-102. This program is excluded from coverage under OMB Circular No. A-110. Applicants must submit forms SF-424, SF-424A, and SF-424B, an eligibility statement, a narrative description of the proposal including project title, executive summary, goals, background, workplan and resource requirements, and expected results, a supplemental budget summary, and any supporting documents such as letters of support.

Award Procedures

Applications are reviewed and approved or disapproved by the Agricultural Marketing Service in competition with other applications received. Grantees are notified of the amount awarded by allotment letter. Grant payments are made on a reimbursable basis.


Contact the headquarters or regional office, as appropriate, for application deadlines.


Section 5 of the Farmer-to-Consumer Direct Marketing Act of 1976, Public Law 94-463, as amended by Section 10605 of the Farm Security and Rural Investment Act of 2002, Public Law 107-171.

Range of Approval/Disapproval Time

120 to 180 days from the application deadline.


Not Applicable.


Not Applicable.

Assistance Considerations

Formula and Matching Requirements

Statutory formulas are not applicable to this program.
This program has no matching requirements.
This program does not have MOE requirements.

Length and Time Phasing of Assistance

Projects are not to exceed 18 months. Grant payments are made on an as-needed basis over the grant period. Advance payments may be requested. See the following for information on how assistance is awarded/released: As provided for in agreements.

Post Assistance Requirements


No program reports are required.

As provided for in agreements.

Progress reports are required at the midpoint of projects approved for one year and at 6-month intervals for projects of longer duration.

A final report of results and accomplishments and form SF 269A must be submitted no later than 90 days after the grant ends.

As provided for in agreements.

As provided for in agreements.


In accordance with the provisions of OMB Circular No. A-133 (Revised, June 27, 2003), "Audits of States, Local Governments, and Non-Profit Organizations," nonfederal entities that expend financial assistance of $500,000 or more in Federal awards will have a single or a program-specific audit conducted for that year. Nonfederal entities that expend less than $500,000 a year in Federal awards are exempt from Federal audit requirements for that year, except as noted in Circular No. A-133.


Grantees and sub-grantees must keep all records relating to the grant for 3 years from the date the SF-269A is submitted to the Agricultural Marketing Service.

Financial Information

Account Identification



(Project Grants) FY 12 $10,000,000; FY 13 est $0; and FY 14 est $0

Range and Average of Financial Assistance

The maximum grant is $75,000.

Regulations, Guidelines, and Literature

Guidelines for the Farmer Market Promotion Program are posted at or may be obtained from the Farmers Market Promotion Program contact.

Information Contacts

Regional or Local Office


Headquarters Office

Errol Bragg, 1400 Independence Ave SW, Washington, District of Columbia 20250 Phone: (202) 720-8317.

Criteria for Selecting Proposals

Applications are evaluated on the following criteria: need for the project, direct benefit to farmers/vendors, project innovation, degree of collaboration/partnerships and farmer/producer participation, quantitative evaluation and measurement of the project"s impact, long-term project sustainability, transferability of project outcomes, and reasonableness of the budget.

Social Entrepreneurship

‘Nerdy’ Social Enterprise Marries Socially Conscious Clothing With Business-like Efficiency

‘Nerdy’ Social Enterprise Marries Socially Conscious Clothing With Business-like Efficiency

Orane Barrett, a Jamaican-born founder of a New York-based clothing brand called Kool Nerd, gives the term 'nerd’ a whole new meaning. And it’s not just that – Kool Nerd sells t-shirts as a “positive marketing tool to communicate the positive values of today’s nerd and inspire future kool nerds to join the movement.”

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Edited by: Michael Saunders

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