ASI Federal Credit Union is a low-income community development credit union as designated by the National Credit Union Administration. Established in 1961, ASI provides affordable financial products and services to people who have traditionally been overlooked by mainstream financial institutions. A sample of products created to offer low-APR alternatives to predatory payday lending include the Stretch Plan, Asset Builder, and Credit Enhancement Plan, and the Payday Lender Rebuilder Loan. ASI"s target market includes a low-income targeted population of 60,946 members (71.43% of the entire membership). Their service area spans both rural and minor-urban areas throughout southeast Louisiana.